Data research & analysis, sound design, programming, and performance, animation
A Decade of Mass Shootings in America: 2007 - 2017 is video series that presents the topic of mass shootings as a sensory experience. Using the process of data sonification, I’m asking the audience to move beyond visual graphs and listen to the statistics, effectively providing an alternative source to impact, inform, and embolden efforts toward federal gun control legislation. The work is built on a foundation of unique sound assignments for each data point, which were crafted into musical compositions tracking the annual mass shooting data from 2007 to 2017, for a total of eleven separate songs.
These songs are overlaid with simple, animated graphics, and uploaded to the web for unlimited access by the public.
The animations for each year are in progress. I'm still prototyping the presentation of the data. Here you can see 2007 and 2017, with tweaks made between the two videos. Visuals aside, you can clearly hear the increase in frequency and lethalness of mass shootings in the US over the last decade.
Design, layout, print production, finishing
This art zine accompanies tinmouth's sophomore LP, surprise time. Like the first zine, we [the band] divided the track list round-robin style and designed visuals for each song. I then compiled all the art and produced this booklet from design to printing and finishing.
surprise time is tinmouth’s second LP. Here you can see my design process for the cover art. I initially wanted to reduce the artwork to symbols as an evolution from our first album, "says," which features an empty speech bubble. We had a lot to say with our debut album, hence the speech bubble motif, but with this record, we’ve come into our own as a band and such is reflected in the songwriting to the point where we can let the songs speak for themselves. I toyed with the semiotics of a mouth representing ‘tinmouth’, the exclamation point being ‘surprise’, the clock being ‘time’. Lacking grace, or at least none of us felt the mouth was all that appealing, I nixed that and consolidated the album’s title into the clock with the exclamation point. A burst of color signals a departure from our established black and white aesthetic. New times call for new measures: the orange road cone is a warning sign in the age of Trump -- the topic of more than one track on the record.
In the spring of 2016, I recorded my second full length album with tinmouth, in which I am the drummer. Two of the thirteen tracks didn’t fit sonically with the rest of the collection, so we released them as a double single in anticipation of a 10 day tour. This release is entitled "a letter from home." My bandmate and songwriter, Timothy, had a mental image of the artwork: a house on fire drawn on lined paper. This was not just content dictating form, but was also a lending of function to form — we could print directly on lined paper and fold a paper encasement for the CD, ala old school mix tapes, further emphasizing the nostalgia conjured by a letter from home. This design also fits nicely with tinmouth’s minimalist, black & white, DIY aesthetic established over the last four years.
I sketched a variety of options for my bandmates to review. Initially, I drew the front door as a sheet of lined loose leaf, but Timothy suggested it be an envelope, which proved more iconic. I made tweaks based on feedback, and then presented a few options with the ‘tinmouth’ name lockup, along with mockups on t-shirts, lined paper, etc. We already decided that the release of our second LP would christen a new look incorporating bold oranges, so we wanted the artwork for this interim release to bridge the two art directions in teasing this color. We were working with a very tight turnaround time, so I needed to be strategic in how I designed the art — the product needed to be easy to mass produce. I selected the heather orange shirt to tease the color, but kept all printed versions a single color (black), as that would maintain the hand drawn quality and make production easier.
"New York City People"
This remains one of my favorite pieces for its satire and continual relevance.
"says" is the debut album from tinmouth. While I didn’t create the speech bubble design, as the resident visual artist and marketer in the band, I took the design and applied it across a variety of collateral. I laid out the artwork for the record production: the a/b face labels and the cover art. Our DIY spirit served as a great excuse to experiment with making my own silkscreen. The first run of 50 record jackets were printed using my homemade screen. When that deteriorated, we switched to a traditional silkscreen. For the back jacket, I had a custom speech bubble stamp made and we hand-wrote all the lettering on each jacket.
My favorite design component of "says" is the art zine that comes with each LP. By day, I work in a print shop, where I learned how to produce this beautiful zine. As a band, we divided the track list and assigned ourselves four page designs each. I then hand wrote all the lyrics, compiled the design files, selected my paper stock and hit the press, personally handling all of the print prep and production. Overall, tinmouth has been a driving force for my creative vision and innate marketing sense. These projects, which rely on a marriage of design and technology, music and visual arts, are where I lose myself and feel my strengths satiated as I enter a state of creative bliss.
released March 31, 2015
timothy tebordo - guitars, vocals
alyssa shea - drums, vocals
aaron sternick - bass, vocals
recorded at uniform recording, philadelphia, pa
engineered & mixed by jeff zeigler
mastered by ryan schwabe
Much of my creative brain is put to use as the drummer of Philly indie rock band tinmouth. We're a trio comprised of guitar, bass, and drums, with an emphasis on melody and groove. I particularly enjoy playing in a trio because there's a special dynamic born from the necessity and power of each instrument. For this reason, when writing my drum parts, I approach them more musically than your standard indie rock drumming. You can hear more at: tinmouth.bandcamp.com.
Design, print production, finishing
Promotional materials designed and printed for Craft Tea. I understand the importance of standing out as a startup, especially in a competitive field like tea. The event was a record fair at which Craft Tea had a table. Every one of their teas lists a vinyl pairing -- a record that goes well with the tea -- and a custom tea for the event was being debuted: High Fideli-Tea. Modeled after vinyl records, the tea is warm (cinnamon), groovy (kava kava), and balanced (holy basil). I wanted to capture this holistic theme with the design: iconic imagery that's hand drawn for warmth, groovy colors in striped circles alluding to records and stove tops, a colorful nod to the famous retro Maxell ad to nod to today's return to the classic high fidelity of pressed records. I printed a banner and post cards for the event, and created a cross-promotional scavenger hunt. On the flip side of each postcard was a list of the vinyl pairings for each tea in Craft Tea's catalog (twelve altogether). With the purchase of any one of those records at the fair, you could redeem the corresponding tea for $5, (typically $15 per tin).
Copy, design, photography, marketing
Made during my marketing tenure at Moody Pet, this is an example of an ad design for a Valentine’s Day sale for which I crafted the copy and layout and then executed the design. The year that I worked at Moody Pet, I learned so much about what goes into running a small business based around a physical product. The owner and I ran the business, just the two of us. I learned what goes into product manufacturing in China, warehouse storage, marketing B2B and B2C, trade shows, and stretching a shoestring budget. I created a successful pitch video for Shark Tank — my boss was selected to be on the show, though her segment didn’t make it to air. In addition to video and design, I shot product photography, brainstormed product design solutions, managed social media, and processed/fulfilled all orders.
Sketched in pencil and colored with oil pastels. These portraits feature my favorite artistic muse: Mr. Henry Pepperoni Cat.
A collection of photos both on film and digital.