Multimedia
In addition to the congressional report, I edited 10 hours worth of interviews to produce seven thematic audio tracks, each about one minute long. The tracks mirror the themes of the report: parenting during crisis, financial hardship, anxiety & trauma, childhood impact, denial of humanity, hope & advocacy.
The audio tracks became the bases for kinetic text animations, as an answer to NAPAWF’s desire to bring innovation to the formulaic congressional briefings, and to make the content digestible.
These assets can be used in a social media campaign, as well. We wanted to be sure we could cover both Congress and the general public as audience for this report.